Uber successful services don’t just happen. They’re designed.
Designing services that sell.
I'll be honest: running a booming service business in a way that actually resources you (and truly serves your people) isn't as easy as it looks. It doesn't happen overnight, or by chance.
Something I hear a lot from clients and students (and it's still a little wild to me, tbh) is: «I'd love a business/professional life like yours.»
My own entrepreneurship journey was far from smooth. But I've studied with some of the best teachers in Design Thinking and Service Design, which gave me the tools to build a trusted presence, exponential growth, and a loyal client base I'm pretty much obsessed with.
(Lil tip: We don't leave this up to fate. It's your job to design for the clients you want to come into your field.)
And, perhaps most importantly: I've never been this fulfilled, or this resourced, professionally.
That didn't just happen. I designed for it. And most of the businesses I see thrive in my client practice… they were designed that way, too.
Being a service provider, done well, is genuinely one of the most profitable ways to run a business. You're not paying for inventory or overhead — you're getting paid for your expertise, presence, and ability to get someone real results. Meaningful work and doing well financially don't have to trade off. Both can be designed for.
Service Design School is where I teach you how to design for the business you want; covering, in detail, the invisible back-end processes that make a service desirable in the front end, whether you're building a brand-new service business or overhauling a stale one that isn't working (or doesn't excite you anymore).
Don’t risk wasting your energy, time or money building services no one wants.
Imagine having an infinite stream of clients reliably coming in, so you can spend your energy in your genius zone, instead of running after people trying to get them to book with you.
SDS is a comprehensive, step-by-step system that teaches you how to design for exactly that.
Introducing:
Service Design School
Your step-by-step strategic design curriculum to develop usable and desirable new services (or optimise your existing offers) – build lasting client relationships, and get you paid
Service design is about building relationships. It puts the human – the person you’re providing a service to – at the center of the process, and delivers value for them by truly understanding them and catering to their needs. Which, in turn, is also what gets you paid: When people feel truly seen by your offer, price stops being the objection.
What will Service Design School teach you? 🤓
Using the skills you will learn in Service Design School, you’ll be able to…
● 📈 Design service offers that are usable, desirable and competitive – the kind that keep people booking in with you again and again (and bring in consistent revenue)
● 🍎 Pinpoint exactly which part of your service blueprint to focus your attention on to identify your highest leverage moves for maximum results
● 🙋♀️ Confidently answer the 3 game-changing questions every service provider must ask themselves to up the resonance of your offers and make your new service launches absolutely irresistible
● 🧰 Draw on a vault of tools and templates for attracting, converting and keeping clients that you can keep coming back to as your offers evolve
● 🦋 Understand your own entrepreneurial energetic blueprint and your financial archetype, as well as the role your subconscious mind plays in business (and how to make that work for you)
● ❤️ Use Service Design, Design Thinking and Human-centered design tools to truly understand and empathise with your target audience, so booking your services becomes a no-brainer
● Effortlessly spot areas of improvement so you can offer a thoughtful, consistent client experience that supports and delights them (and keeps them referring their friends to you)
● Grow your service business while lean – especially if you’re bootstrapping your biz
🔑 Conscious strategy
SDS is first & foremost a strategy offer. We draw from Service Design, Design Thinking and Human-Centered Design, taught with my signature blend of strategy, capacity & biz energetics.
🔑 Subconscious capacity
Strategy happens on the conscious mind level. But it needs to be supported by expanded subconscious capacity to actually be sustained – so SDS gives you a selection of key capacity expanding practices to hold it all.
🔑 Biz energetics
In Week 1, you will learn about your entrepreneurial blueprint and your financial archetype, so you can get clear on what actually works for you, and set your goals and vision from there.
*hands over the mic*
Watch this short video in which Service Design 2022 grad, Dr. Jacqueline Nonweiler – Holistic Psychologist, Author and Relationship Expert – shares about her experience in Service Design School.
Says Jackie, «Most of us are experts at our own topics, but we’re not experts at running a business or creating services that people definitely want. So I signed up for Service Design School and it absolutely was something I needed.»
When you enrol now, you’ll get:
● 🖥️ 4 jam-packed modules featuring 30+ video lessons, released over five weeks – everything you need to design captivating service offers that are an instant 🛒 add to cart 🛒 for your clients
● 🧰 A toolbox of no-fail methods to get inside your dream client’s needs, wants and desires – so you can create non-cookie-cutter, swoon-worthy offers
● 💡 5 creative techniques to think outside the box (and land on fresh & alluring solutions) for when you’re sitting slumped in front of your laptop trying to come up with a winning idea
● 🗺️ A done-for-you roadmap with 55 hot tips, prompts and ideas to effortlessly attract, convert and keep clients at any stage of the service journey
● 📚 A curated reading list of the 15 books I recommend for everything from starting out, to creating client delight, to dealing with money blocks (because we need you comfortable getting paid!)
● ✏️ BONUS: Behind-the-scenes biz secrets – a 2-part lesson from a real SDS alum, showing exactly how they applied the framework in their own business
● 🚀 BONUS: 4 weeks of guided capacity practices to set yourself up for breakthroughs, clear space in your energy field, and attract higher-caliber clients and experiences
● 🧿 BONUS: Eternal Business — my personal 3-part daily energetic cleansing & protection ritual, for you and your business. Highest timeline only, baby.
● 🔓 1 year of access to everything inside SDS
The bonuses, in detail
-
4 game-changing capacity practices
Four guided Kundalini practices, carefully selected to enhance and boost the strategic work happening in each module. Think: busting through blocks, and tuning your energy field to attract high-caliber clients and experiences. We're also throwing in a potent "proof is in the pudding" 💸 prosperity meditation to amplify your riches.
-
BTS biz insight: a two-part bonus lesson
In this 2+ hour lesson, a Service Design School alum walks you through the BTS of their services — the decisions and learnings behind their own service blueprint. In the Service Cross-Section, you'll see exactly how they applied the SDS framework (plus tons of insider tips) to fit their thriving service biz and energy blueprint.
-
Eternal Business: your daily energetic cleansing & protection ritual
The daily ritual I do, without fail, for myself and my business. It takes five to ten minutes, and I credit it with helping me feel more at ease in high-visibility moments (like launches) — protected from outside noise, copy cats and malocchio. Eternal Business is an SDS exclusive and cannot be bought anywhere else.
What’s inside?
Watch this short video to learn about the content of the four modules in Service Design School, and how each week’s focus ties in together to ensure energetic alignment for you & your entrepreneurial energetic blueprint, as well as market focus, client focus and design focus of your service offerings.
Ready to learn biz- & service-altering skills and make your highest leverage moves?
Dive into SDS – Self Study now and watch your services and your biz transform over the next few weeks and months.
Enrolment closes September 22nd — my course platform caps how many people can join, so this isn't a marketing gimmick, it's a hard ceiling. Once it's full, that's it.
BEST VALUE
One-time investment of
CHF 1597
MOST FLEXIBLE
3 monthly payments of
CHF 565
Here's what happens next: Give me a max of 12 hours to send you a personal welcome email and get you set up in the course platform. Module 1 (a student favourite) will be unlocked and waiting, along with your first link pack of resources. You could be knee-deep in Entrepreneurial Archetypes by tomorrow. Love this for you!
⬇️ ⬇️ ⬇️ What SDS 2022 students were saying after Week 1 ⬇️
«Thank you for the amazing first week – your voice is lovely to listen to and the modules are so unique. Combined, you've got a new fan! Excited for everything that is to come.»
«I'm sooo happy and overjoyed that I'm a part of SDS. I've already devoured half of the first module yesterday and can't wait to dive into Financial Archetypes! The structure and design of SDS are truly amazing. Aesthetically pleasing and the exact right mix of input and reflection.»
«I'm so glad that I decided to re-join this round of SDS. I'm receiving so many insights and ideas for the future, it's absolutely magical.»
Questions past students have asked before joining SDS:
+ 🙋🏻 I haven’t had a single paying client yet, is this course for me?
Yes. SDS is built to work whether you're crafting your very first offer or your fifteenth. In fact, starting here means you skip years of trial-and-error — you design your first service right, instead of guessing your way into it and fixing it later.
+ 💸 I’m worried about investing money in myself and my biz when I don’t have consistent revenue coming in yet.
That worry is exactly why SDS exists. The framework is built to help you design offers that convert — meaning your investment is meant to become revenue, not just sit as a cost. And the payment plan is there so you can start now without needing the full amount up front.
+ 💡 Will this be helpful if I have an established service biz?
Yes! The tools and framework you will learn in SDS were designed specifically for either new service development, or for optimising existing services. If your current offerings aren't showing results, Service Design School will provide you with a dependable, repeatable framework you can use to identify your area of focus for your biggest leverage moves forward. You will be able to use what you learn in SDS for years to come as your service offerings evolve.
A note: Every few years, I redesign my own service offers in my own established & very successful business using this exact framework has. It will grow with you as your biz evolves.
+ 💻 I've signed up for online courses before and then I never finish them...
I hear you — and I built SDS knowing that's a real possibility (looking at you, gardening course I bought and never actually took). In SDS, the modules are released weekly (not all at once) to keep momentum going, and everything is designed to be immediately actionable, not just theory you file away. Plus, you'll have a full year of access, so there's no pressure to binge it all in five weeks.
+ ⭐ Can you guarantee my success?
To be completely honest with you, I don't think anyone can guarantee that, and I won't pretend otherwise. Your results depend on you implementing what you learn. What I can promise is a well thought-out, tested curriculum, a genuinely usable toolkit, and a framework that's already worked for hundreds of service-based business owners in the greater creative, self development and wellbeing spheres.
+ 📽️ Wait, is this for Projectors only, though?
Not at all, the strategic framework applies to any energy type. Projectors, Generators and MGs, Manifestors and Reflectors have all gone through SDS.
+ 🔓 Will I have 1:1 access to Nadia?
SDS – Self Study is a self-paced program without built-in 1:1 support.
+ 🔍 What's the difference between SDS and working with you 1:1?
SDS gives you the full strategic framework to apply yourself, at your own pace, for a fraction of the investment. 1:1 work is for when you want me applying that same framework directly to your specific business, in real time, alongside you.
+ ⏲️ How long will I have access to the course?
One full year from your enrolment date.
+ 💳 What about refunds?
We put a lot of effort into being clear and transparent about what you can expect from Service Design School. Because this is a digital offering that will be accessible once the course begins, we do not offer refunds, and we thank you for your understanding. If you have any questions about joining SDS, you are welcome to reach out and we will be happy to help and make a genuine recommendation.
+ 💵 Can I pay via PayPal instead?
Yes, absolutely. We're not currently set up for PayPal automations, but we know some prefer it, so if that's you, just send over a quick email and we'll get that sorted.
+ ❓ How will I learn in SDS?
Through video lessons released weekly across four modules, paired with exercises, templates, prompts and capacity practices you move through at your own pace, with a full year to revisit anything as your business evolves.
«Service Design School has been amazing and I needed it more than I thought I did.»
–Jennifer, Service Design School 2021 grad
Click on the video to listen to Jennifer – a holistic life coach & mind body practitioner – share about her experience of joining Service Design School just as she was getting ready to build her brand new beautiful business.
The framework
Service Design School teaches you everything I know, learned and applied over the past decade-ish. As with any of my offers, you can trust me to deliver a well thought out curriculum that makes sense – and that takes you by the hand along the way.
Over five weeks, we will cover the Who, the Whom, the What and the How of your service offers. This framework applies whether you’re crafting a brand-new offer from scratch, or optimising an existing one for maximum return and impact.
Service Design is the dark matter in the galaxy of a business. It comprises the invisible back end processes that make a service delightful, competitive and usable in the front end.
«It gave me freedom and permission to be me in my business. It helped me align with my desires in my business so I could create a service that not just my clients love, but that I love selling.»
–April, mindset coach based in Singapore (& SDS alum)
*hands over the mic*
Watch this short video in which Service Design grad 2020, Leslie Collins, Founder of Wholehearted Being, talks about her experience in Service Design School (and warns you about my dad jokes 🥴).
This course isn’t for everyone. But if it’s for you, it’s truly for you.
Hi! Nadia here! *waves* 👋🏻 As a Human Design Projector, clean fuel and energy are available to me and my co-creators through the right relationships, so it’s extra important to me that I have the right people in my programs. That’s how I can support you in the best way.
This is for you if…
● You are a service-based entrepreneur in the well-being, self-development or creative field.
SDS students so far have included copywriters, psychologists, therapists, business coaches, brand & creative consultants, health & nutrition coaches, movement teachers, mindset experts, travel guides, astrologers, Human Design readers, Ayurveda coaches, healers, Enneagram coaches, wellness practitioners, TCM doctors, KonMari home organizers, a facialist, Reiki healers, yoga and dance teachers, breathwork facilitators and more.
● You work 1:1 with clients, offer group services (such as group workshops, teaching containers, a hands-on membership…) or a mix of both
● You’re just starting out and want to save yourself time and money in trial-and-error, OR…
● You have an existing business and want to overhaul your offers for better usability, desirability and client delight
● You want to do business in a way that resources you, your clients and your business
● You want to learn a proven strategic formula flexible enough to adapt to your business and your unique energetics
● You have a modest social media following and don’t care about going viral or being online all day churning out content
This program is NOT for you if…
● You’re looking for a program on setting up a business from scratch – SDS specifically focuses on crafting services, not comprehensive business setup
● Your main focus is growing a large following – SDS (and indeed the discipline of services) is about quality relationships over quantity
● You don’t want to have a business or a side hustle
● You sell only products
● You’re not willing to put in the work and implement what you learn
An investment that returns:
Join Service Design School now and become fluent in the language of Service Design and Design Thinking.
Enrolment closes September 22nd — my course platform caps how many people can join, so this isn't a marketing gimmick, it's a hard ceiling. Once it's full, that's it.
BEST VALUE
One-time payment of
CHF 1597
MOST FLEXIBLE
3 monthly payments of
CHF 565
Here's what happens next: Give me a max of 12 hours to send you a personal welcome email and get you set up in the course platform. Module 1 (a student favourite) will be unlocked and waiting, along with your first link pack of resources. You could be knee-deep in Entrepreneurial Archetypes by tomorrow. Love this for you!
«I’ve been attracting a lot of new beautifully aligned clients. No hassle, lots more time for self care. I feel like I’m fully myself.»
Julia, a Projector coach, on how Service Design School helped her attract more aligned clients and free up her time in 2025
«Nadia is pure magic, her strategy knowledge is beyond, and her teaching style is so much fun. I would never know what I know about aura-aligned business, marketing & capacity work without her.»
— Dominique, coach & SDS alum
Meet your teacher
Hi! It me, Nadia Gabrielle.
After a degree in an interdisciplinary field merging business, tech and design, I now work at the intersection of business and well-being – drawing on my background in Design Thinking, Service Design & New Product Development, and Business strategy, plus 16 years of experience working in the creative and well-being space internationally.
The two pillars of my work are conscious strategy and subconscious capacity. In my experience, you need both to build a profitable business with longevity.
Service Design School condenses everything I’ve learned studying with some of the top Service Designers and Design Thinking teachers in the world – plus the behind-the-scenes insight my 1:1 client work gives me into service businesses in the well-being, self development and creative spaces.
Supporting entrepreneurs with the skillset I’ve built over the past sixteen years is what lights me up. I believe in the importance of the work you do, and I want you to have the tools to do it in a way that serves you and serves you.
If you’re up for it, I'll teach you how, inside SDS.
«I felt things open, and shifts being made, and the opportunity for my capacity to take on more. […] It was the most important aspect of my growth.»
–Naomi Nakamura, SDS grad
Bay Area-based Naomi Nakamura has been working as a coach for almost seven years. In this video, she shares about her experience as a participant in the a previous cohort of Service Design School.
Splenic Projector Naomi pops back in 3 months later to give us an update on what has shifted in her business after completing Service Design School and expanding her capacity.
«No more shooting in the dark & trying to just manifest my clients.»
«When I started my business, I knew that I wanted it to align with my Projector aura and feel intuitive. But I also live in the 21st century and, as an entrepreneur, knew that I needed to have a strategy that would support me & my business instead of just shooting in the dark and trying to manifest my clients.
Enter Service Design School! Nadia's course is fun, approachable & gives you the actionable steps you need to create offerings, and in turn, a business that is functioning at its highest potential.
The curriculum is packed with information & insight that is practical, thoughtful and tailored to the needs of service-based entrepreneurs. The incredible bonus materials & handouts allow you to begin implementing her step-by-step process right away, now and in the future.
Before taking this course, I had no idea where to even start with my business or offerings. Since taking it, I've created & launched a new offering that feels so aligned for me as a Projector and as a businesswoman, and is entirely rooted in my needs and those of my clients!
I can't recommend Service Design School enough - Nadia is the woo-woo business professor you never knew you needed!»
Natalie
Human Design Guide & Decluttering Expert
Service Design 2020 grad
«I absolutely loved Service Design School!
Nadia's unique blend of wisdom, strategy, aesthetics and sense of humor creates a perfect learning environment. The content Nadia teaches is so valuable; I love her approach of combining business with subconscious work (and a little bit of woo).
A pleasant, smooth interaction with a company is so important to me, and I want to offer my own clients nothing less than that. I know that implementing the teachings from Service Design School will have a huge impact on my business going forward - I already got so much out of it!»
Gaby V.
Service Design 2020 grad
Energy Healer & Mentor
An investment that returns:
Join Service Design School now and become fluent in the language of Service Design and Design Thinking.
Enrolment closes September 22nd — my course platform caps how many people can join, so this isn't a marketing gimmick, it's a hard ceiling. Once it's full, that's it.
BEST VALUE
One-time payment of
CHF 1597
MOST FLEXIBLE
3 monthly payments of
CHF 565
Here's what happens next: Give me a max of 12 hours to send you a personal welcome email and get you set up in the course platform. Module 1 (a student favourite) will be unlocked and waiting, along with your first link pack of resources. You could be knee-deep in Entrepreneurial Archetypes by tomorrow. Love this for you!